Best Sales Books [Top 10 List] [Must Reads] [2024 Update]

What are the best sales books? Here you will find the top 10 sales books full of sales techniques, cases, tips and philosophies.

The top 10 best books about sales

1.Secrets of a Master Closer: A Simpler, Easier, And Faster Way To Sell Anything To Anyone, Anytime, Anywhere

An Incredible book for those looking to improve their closing techniques. Closing is and always will be the most important part of a sales routine as it involves the actual exchange of goods for money. As guides go, this is about as good as they come.

2.Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success

This is an extraordinary read compared to other selling books out there, concentrating on different themes like resonance, body act, defeating complaints, and neurolinguistic programming. Such a unique and valuable resource.

3.How To Be A GREAT Salesperson…By Monday Morning!: If You Want to Increase Your Sales Read This Book. It is That Simple

The ideal book for anyone looking to learn as much about sales as possible in a short space of time. This book covers all the basics for new salespeople, as well as more advanced techniques to improve the figures of existing salespeople.

4.To Sell Is Human: The Surprising Truth about Moving Others

The book takes an in-depth look at the relationship between selling and human nature. In one way or another, we are all salespeople. Such an interesting read about the human mind and moving others. Highly-recommended.

5.Sales Secrets: The World’s Top Salespeople Share Their Secrets to Success

Not only does this book provide you with a whole load of helpful information on the sales industry, but it also includes case studies and advice from successful salespeople who have been there and done it. A valuable resource for any new salesperson.

6.How to Win Friends & Influence People

An expert guide to getting people on side and influencing their decisions. Being a great salesperson is all about making a good impression and influencing decisions in order to sell a service or product. This is the complete guide to perfecting that art.

7.The Sales Manager’s Guide to Greatness: Ten Essential Strategies for Leading Your Team to the Top

People often think that the sales industry is all about individual selling, but that is a myth. Being a sales manager is about selling an idea to your team, convincing them all to pull together in the pursuit of one shared goal. Our pick for any sales managers out there.

8.Sales Manager Survival Guide: Lessons From Sales’ Front Lines

A basic and direct guide teaching sales managers to deal with executives, customers, businesses and their staff. Being a sales manager is a juggling act and it’s all about avoiding dropping those balls. This guide teaches you the best techniques to finding success.

9.The Challenger Sale: Taking Control of the Customer Conversation

Some sales are easy, some sales are hard. When a customer leads the conversation and challenges you on things, it can become a difficult sale. This book teaches you how to keep control of the conversation, the customer and the sale. Expert techniques from the experts.

10.The Art of the Sale: Learning from the Masters About the Business of Life

Sales is all about experience. It’s about finding your style and adopting a method that works for you, your company, your customer and your product. This book takes lessons from masters who have been there and done it, allowing you to apply them in your own work.

What can you do with these sales book recommendations? You should do sales and not read?

Why should you read the books in the list below? It is best to practice selling a lot ‘in the wild’ and to learn from your own experiences. You should always be aware of that.

You read a sales book mainly for pleasure: you love your profession and you enjoy reading about it extra. While these books contain tips and sample cases from successful salespeople, don’t lose sight of your own style and your own learning experiences.

Extra recommended books about sales

• Jeffrey Gitomer’s Little Red Book of Selling: 12.5 Principles of Sales Greatness : How to Make Sales Forever
• The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible
• Zig Ziglar’s Secrets of Closing the Sale: For Anyone Who Must Get Others to Say Yes!
• The 10x Rule: The Only Difference Between Success and Failure
• Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Not all books from the list are equally suitable for everyone. The Red Book of Selling really covers the basics of sales. If you are already an experienced salesperson, you can read this in-depth sales books.

Brian Tracy and Zig Ziglar’s books are classics, timeless and universal. They are certainly not too American, but you keep asking yourself with every chapter that what you read can also be applied in Dutch.

At the bottom of the list you will find interesting books that mainly deal with the mindset of sales. For example, the 10X Rule is very much about the fact that you can always show a lot more bet than what you are doing now, and Jab Jab Jab Right Hook is mainly about the gun factor. Make no mistake: even though they appear to be open doors (and actually they are open doors), they remain essential.

Happy reading and selling!

Good luck with the sales techniques (click here for 12 sales tips) ! Most of all, the books are fun and interesting – The real work will just have to be done ‘in the wild’.