Customer Testimonials: Best Questions To Ask

Do you want to record a testimonial from your clients by interviewing them? Customer reviews (testimonials) are important. Do you want to request your customers to give a review (via text or an interview) and are you looking for examples of review questions? Here you will find the best sample questions for the best customer reviews.

The best examples of testimonial questions

Your customer reviews on your website are important. The following applies: collecting more reviews is better. So invite as many customers as possible for a review. Here you will find the best sample questions to ask your customers so that an excellent review can be written (or shown via video).

• What does our company mean to you?
• What does our product / service mean to you?
• What did it do for you?
• How do you use that in your daily life?
• How do you use that during your work?
• And what did that do to you?
• How would you have dealt with this before you became a customer?
• What did that do to you at the time?
• Why did you purchase our product / service?

In the above questions, we have always ‘chunked up’ to a higher level of abstraction.  This is important because it allows you to get through to ‘the why’, the core problem and the core solution.

However, it is also important that you ask questions that are more on the surface, so that it is concretely outlined what it is like to be a customer with you. See questions below …

• What do you think of {detail a of the product}?
• What do you think of {detail b of the product}?
• What do you think of {detail c of the product}?
• What do you see, hear or feel when you purchase our product / service?
• Tell me in one word: {our product / service} is …
• Repeat the above question 20 times spontaneously and without the customer holding back.
• Would you recommend our product or not, and why?

Good luck with your testimonials!